About Us



The Story

Etia design is a contemporary fashion brand, founded by Joyett and Federica, two designers, one from Zimbabwe and the other from Italy, that met in London over 12 years ago and have been together ever since.

The combination of their culture, style and love for fashion gave birth to the brand, so there really is a lot of love going into Etia’s clothing. 

Started of as an idea in 2013 and turned into reality in 2014 with a small collection of T-shirts, since then it has grown into lines of Active Wear, Bespoke, Ready to Wear and Limited Edition.

The Brand is infused with Love, Culture and Originality.

Two Designers sharing one Vision.


Limited edition


Our limited Edition pieces are created with unique materials sourced all over London. Most of these fabrics are not mass produced this means you’ll have a one of a kind item that will last you a lifetime, but also that if you do not buy it now you may not be able to find it again.

Get it now - once it’s gone, it’s gone.


Ethically Produced

We believe that investing in your business means investing in your people. That’s why we only partner with ethical factories that ensure that each of their employees receives a fair wage, and are subject to equitable workplace practices.

The Mission


We create fashionable yet casual designs that fit into any wardrobe, using mostly organic cottons focused on the fair trade model. We want to fill your closet with pieces that are comfortable, unique, and also make a positive impact on our environment.