About Etia Design

Wear Culture. Wear Art.

Etia Design was founded by Jay & Fede, two creatives brought together by a shared passion for design, culture, and self-expression.

The name Etia is a fusion of our names—a reminder that the best ideas are created together.

Born in London, our collections blend African-inspired artistry with contemporary streetwear, creating bold, made-to-order pieces that celebrate individuality rather than trends. Every design tells a story, combining cultural influence with modern silhouettes for people who aren't afraid to stand out.

Designed with Purpose

We believe fashion should be meaningful.

That's why every Etia Design piece is made to order, helping reduce waste while ensuring each garment is created with intention—not mass produced.

We carefully source quality materials and work with trusted production partners who share our commitment to ethical manufacturing and responsible practices.

More Than a Brand

Etia Design is about building a community through creativity.

As we grow, our ambition is to inspire and support future designers, artists, and entrepreneurs by sharing knowledge, encouraging creativity, and proving that great ideas can come from anywhere.

Created in London. Inspired by Culture. Made for Everyone.

Etia Design • Est. 2013