Shop Collections
"Wear Culture. Wear Art."
Featured Collections
E T I A. DESIGN - Built on Unity. Driven by Purpose. Designed to Stand Different.
A release of our new collections and new Limited edition pieces.
London Based Brand
More Than Clothing
The name Etia is a fusion of our names, a playful mix of letters inspired by the childhood game we loved. Our brand blends African-inspired designs with modern urban cuts and shapes, creating unique, made-to-order pieces that break away from mass production.
Featured on BBC Dreaming Whilst Black TV Comedy
Introducing our newest sale! Last chance to shop our discounted, one-of-a-kind garments from current and past feature collections. While supplies last.
Our Journal
Speak Your Truth: The Power of Wearing Your Voice
From Brief to Bar: Kitting Out The Joint Brixton
As massive fans of The Joint Brixton — one of South London's most loved bar and dining spots — we knew we had to reach out. Great food, great atmosphere, and a brand with real character. It felt like a natural fit, so we got in touch and offered our services. We're really glad they said yes.
The Brief
The Joint had a strong sense of who they are — rooted in Brixton, warm, and full of character. They wanted uniforms that reflected that; something their team would feel comfortable and proud wearing on shift. We were happy to help bring that to life.
The Design
We worked closely with their team to develop a graphic built around their signature hand-drawn logo — The JoInt — alongside the words "Brixton. Where It All Began." The ETIA mark sits quietly at the base. Front and back graphics were designed to feel cohesive without being too loud — workwear that still has personality.
The Production
The tees were printed and produced with care — quality fabric, clean print, and delivered on time ready for service.
The Result
Seeing the team wearing them in the space was a really nice moment. We hope they serve The Joint well for a long time to come.
If you're a business looking for custom uniforms or branded merchandise, we'd love to hear from you. Drop us a message at info.etiadesign@gmail.com and let's talk.
