Featured Collections
E T I A. DESIGN - Built on Unity. Driven by Purpose. Designed to Stand Different.
A release of our new collections and new Limited edition pieces.
London Based Brand
Built on Unity | Driven by Purpose | Designed to Stand Different.
Etia Design is a UK-based brand creating African-inspired designs with ethical production at its core. Every piece is thoughtfully crafted and made to order, celebrating African culture through conscious fashion. Featured on BBC Three's Dreaming Whilst Black, we're committed to sustainable practices and cultural authenticity in every stitch.
Shop the looksFeatured on BBC Dreaming Whilst Black Tv Comedy
Introducing our newest sale! Last chance to shop our discounted, one-of-a-kind garments from current and past feature collections. While supplies last.
Our Journal
From Brief to Bar: Kitting Out The Joint Brixton
As massive fans of The Joint Brixton — one of South London's most loved bar and dining spots — we knew we had to reach out. Great food, great atmosphere, and a brand with real character. It felt like a natural fit, so we got in touch and offered our services. We're really glad they said yes.
The Brief
The Joint had a strong sense of who they are — rooted in Brixton, warm, and full of character. They wanted uniforms that reflected that; something their team would feel comfortable and proud wearing on shift. We were happy to help bring that to life.
The Design
We worked closely with their team to develop a graphic built around their signature hand-drawn logo — The JoInt — alongside the words "Brixton. Where It All Began." The ETIA mark sits quietly at the base. Front and back graphics were designed to feel cohesive without being too loud — workwear that still has personality.
The Production
The tees were printed and produced with care — quality fabric, clean print, and delivered on time ready for service.
The Result
Seeing the team wearing them in the space was a really nice moment. We hope they serve The Joint well for a long time to come.
If you're a business looking for custom uniforms or branded merchandise, we'd love to hear from you. Drop us a message at info.etiadesign@gmail.com and let's talk.